My Copywriting Projects
What started as a simple proofreading task quickly turned into an exciting opportunity. Initially hired to proofread content, I was soon entrusted with copywriting projects as the client’s workload expanded. Having worked on numerous proofreading assignments before, I was already familiar with their brand voice and messaging, so stepping into a copywriting role felt like a natural transition.
Through this experience, I developed a deeper understanding of crafting persuasive and engaging copy.
Now, copywriting is a key part of my skill set, and here are some of the projects I’ve worked on…
Landing Page Copywriting
I’ve worked on several landing page copywriting projects, where I crafted clear, compelling, and conversion-focused content. These pages were designed to engage visitors, highlight key value propositions, and drive action effectively.
Top 30 OTAs Ancillary
Strategies
For the “Top 30 OTAs Ancillary Strategies” landing page, I focused on presenting key insights from a comprehensive industry report in a clear and compelling way. The copy was tailored for travel insurers and OTAs, ensuring they could easily understand how leading online travel agencies approach ancillary revenue. By emphasizing the report’s value, I aimed to drive interest and encourage downloads, helping companies optimize their revenue strategies.
Link to the Landing Page: https://www.ancileo.com/top-30-otas-ancillary-strategies/
2024 Top 50 Airlines Travel Insurance Benchmark
In another landing page project, I wrote copy that highlighted how the top 50 airlines integrate travel insurance into their ancillary offerings. This report delves into market trends, UI/UX best practices, and innovative upselling strategies that drive conversions. My goal was to present these insights in a clear, compelling way, offering valuable resources for industry professionals seeking to optimize their travel insurance distribution strategies.
Link to the Landing Page: https://ancileo.com/2024-top-50-airlines-travel-insurance-benchmark/
Email Newsletters I’ve Written
I’ve also written a variety of email newsletters that deliver clear, engaging, and value-driven content. These newsletters were designed to inform, captivate readers, and drive action.
Unraveling the 7 Winning In-Path Travel Insurance Use
Cases in 2024
I wrote this email newsletter to explore how leading airlines successfully integrate travel insurance into the booking process. It offers insights into what works, what doesn’t, and how industry professionals can apply these strategies to maximize revenue and enhance customer satisfaction.
Building a Strong Insurance Ecosystem: Lessons from Qantas
This newsletter simplifies Qantas Airways’ complex insurance ecosystem strategy, making it accessible to insurers and airline executives. It shows how bundling insurance with loyalty programs strengthens customer relationships, offering practical takeaways for companies aiming to create a similar model.
The Power Of White Label Travel Insurance
I created this newsletter to explain how airlines and insurers can leverage white-label partnerships to boost revenue and improve customer experience. By highlighting different branding approaches and showcasing real-world success stories, this newsletter offers valuable insights for companies exploring new insurance distribution models.
Slash Claims Processing Time & Costs with Lea’s Hyper-Customized
Online Claim Submission Portal
As part of a product marketing campaign, I wrote this newsletter to introduce Lea’s Online Claim Submission Portal. I focused on showcasing its benefits for travel insurers and highlighting how automation can streamline claims processing, ultimately driving greater efficiency and cost savings.
LinkedIn Copywriting Projects
I’ve also written LinkedIn copy that engages the audience through a mix of posts, articles, and slide decks. Each piece is crafted to deliver valuable insights and spark meaningful conversations.
Travel Insurance Radar – Monthly LinkedIn Newsletter for Ancileo
As a copywriter for Travel Insurance Radar, a monthly LinkedIn newsletter by Ancileo, I delivered bite-sized insights on the travel insurance industry. Each edition provided timely updates, key trends, and expert insights in a format designed to be both engaging and easy to digest.
Link to the newsletter series: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7001370663278059520
Slide Deck Copywriting for Marketing Campaigns
I also wrote LinkedIn slide decks that supported the company’s marketing campaigns. These posts were designed to engage the audience and spark interest in key resources like research reports. The goal was to make complex insights accessible while encouraging downloads and further engagement.
Here’s an example of a slide deck I created:
Link to the slide deck: https://www.linkedin.com/feed/update/urn:li:activity:7174261717646942209
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